The Introverted Sales Strategy
THE INTROVERTED SALES STRATEGY
It’s time to honor how you naturally operate! This is the first step.
You like when people invite you over and you’re selective with what you say yes or no to, don’t you?!
You get drained by putting yourself out there and having conversation after conversation.
You value deep relationships and conversations with your people.
You’re looking for your person to find you and initiate that conversation vs. the other way around.
Amazing – that is going to be our starting point because that’s how you naturally and authentically operate.
Let’s map out the perfect sales strategy that is aligned with how you operate below!
First things first, before you can make a sale – you need to be generating leads.
The best way for you to generate solid leads where your people are coming into your space is by utilizing strong call-to-actions in your content that INVITE people to make the first move.
And I’m not just talkin’ any ole “send me a DM with your thoughts!”
Let’s take it a step further…
You want people to feel encouraged, safe, and comfortable messaging you and I’m going to take a strong guess here and say that you have zero intention of strongly selling to them. You simply want to have a conversation and check in with them.
Make that known! The clearer that is, the more inclined your people will be to slide into your DM’s.
Here’s an example of call to action’s to use:
“Let me know your thoughts on this – I really want to hear them. My DM’s are wide open and they’re a safe space for you!”
“I’ll actively be in my DM’s for the next hour! Slide on in there and let me know your thoughts. I’m curious to hear your perspective and would love to go back and forth on it.”
“What questions do you have around this? Send me a DM if you’re not comfortable asking below. I’m here for you. I want to help. And I have 0 intention of selling to you. My DM’s are a safe space!”
Now that you have people coming into your space through your call-to-action, you’re able to build a relationship.
This is huge because any sale you make, ESPECIALLY a high ticket sale, starts with a solid relationship foundation.
Work hard on establishing these relationships and staying organized in them. Start a spreadsheet, work off the notes app on your phone or computer, write them down on a good ole sticky note – find a way that works for you but keep them organized. You’ll leave money on the table otherwise.
Now you may be wondering….
“Okay, Gabby. This is great. But how the heck do I go from the DM’s to making a sale?”
Great question. This is going to come with practice so please be patient with yourself but it’s all about reading the room and striking while the iron is hot.
Here’s the easiest way to do that:
Serve your person with value and give them the “what” and the “why” then position yourself as the “how.”
For example, I’ll always tell people what to do to find their niche (it’s in your story, you extract it by finding a transformational experience that feels most aligned to you) and why they need to niche down (clarity, direction, etc). But I position myself as the “how” so when they ask this question….
“This is so helpful! But how do I do that?”
To which I respond…
“This is right up my wheelhouse, I help people extract their niches every single day. Do you want to hop on a Zoom call to see if I can help you as well? Would love to chat through what that would look like.”
This allows me to:
1. Ask their permission if they’d like to join me for a discovery call. Consensual sales is incredibly important!!
2. Manage the expectations from the beginning – this will be a discovery call where I’ll suggest my program if it makes sense.
3. Lets me know that they’re open to receiving help.
Now, it’s time to find the way you would naturally transition that conversation.
Serve the relationship. Answer a few questions as if they are in a paid session with you – don’t skimp out! Then once they start asking “how” position yourself as the “how” and transition the conversation to a Zoom call.
If they aren’t asking you questions yet – that’s ok. Continue to nurture the relationship.
The key here is getting people to reach out to you through your strong call to actions so you don’t get drained and start dreading sales by doing something that’s out of alignment, then build your relationship, get your lead to ask questions, answer those questions with value then suggest a discovery call.
There you have it! That is your aligned sales strategy. Now it’s time to take action!
If you’re wondering what to do once you’re on the discovery call or need more guidance with your overall strategy, check out my 3-month Aligned CEO Program where you and I will work 1:1 to help you sell in a way that feels right for you.
additional resources to help you sell in a way that feels good to you
Playlist
3 Videos
3 Sales Tips For Coaches That Will Get You More Clients
10:29
How To Transition DM’s Into Discovery Calls
8:47
#1 Sales Tip For Coaches That Will Skyrocket Your Close Rate
8:57
