It’s time to honor how you naturally operate! This is the first step.
You LOVE meeting new people.
You thrive in social settings.
You live for hosting gatherings at your house.
Annnnnd you’ll introduce yourself to someone to help them out at the drop of a hat?!
Amazing – that is going to be our starting point because that’s how you naturally and authentically operate.
Let’s map out the perfect sales strategy that is aligned with how you operate below!
The easiest way to do this is figuring out where your people are asking questions. Usually, it’s on Instagram, FB Groups, Podcasts, etc.
Find those questions and answer them publicly or privately. My suggestion is to do this privately to deeply build a relationship with people.
Now, before you’re like “Uhhh, Gabby…aren’t the DM’s cringy? Don’t people hate when you slide into their DM’s?”
Yes, when you do it in a cringy, aggressive way.
Instead, lead with impact and impact only and DON’T ask a question in your first few messages. People immediately put their guard up when you start asking questions.
Let’s say you’re a registered dietitian and you find someone asking a question underneath a popular dietitian influencer’s latest Instagram post. They’re asking how to stop bloating so much after they eat each meal and you notice they haven’t gotten a response OR the response they got wasn’t all that great.
Check out their profile and make sure their energy feels aligned with yours. This DOESN’T mean judging their profile – it simply means scroll through and see what your gut says.
If you’re feeling aligned. Send them a message. That could look something like this…
*reminder: the point here is for you to say this in a way that feels good to you. Use my example below as inspiration and write this in a way you’d naturally speak.*
“Hey! I saw you asking a question about your bloat under XYZ’s latest Instagram post and I wanted to answer this for you because this used to be something I struggled with massively and it was really uncomfortable and I don’t want the same for you. [insert value you would give them – don’t hold back. Treat them as if they’re in a paid session with you.] I hope this helps!”
9.9/10 people will respond with a “thank you” or a lengthier response where they ask you a question.
PERFECT. That’s exactly what you want. You’ve built enough trust with them to open the door for questions.
Respond back to their next question or two with strong value and continue the conversation. Don’t hesitate to transition to voice notes to build that trust factor.
Now you may be wondering….
Great question. This is going to come with practice so please be patient with yourself but it’s all about reading the room and striking while the iron is hot.
Here’s the easiest way to do that:
Serve your person with value and give them the “what” and the “why” then position yourself as the “how.”
For example, I’ll always tell people what to do to find their niche (it’s in your story, you extract it by finding a transformational experience that feels most aligned to you) and why they need to niche down (clarity, direction, etc). But I position myself as the “how” so when they ask this question….
“This is so helpful! But how do I do that?”
To which I respond…
“This is right up my wheelhouse, I help people extract their niches every single day. Do you want to hop on a Zoom call to see if I can help you as well? Would love to chat through what that would look like.”
1. Ask their permission if they’d like to join me for a discovery call. Consensual sales is incredibly important!!
2. Manage the expectations from the beginning – this will be a discovery call where I’ll suggest my program if it makes sense.
3. Lets me know that they’re open to receiving help.
Serve the relationship.
Answer a few questions as if they are in a paid session with you – don’t skimp out!
Then once they start asking “how,” position yourself as the “how” and transition the conversation to a Zoom call.
If they aren’t asking you questions yet – that’s ok. Continue to nurture the relationship.
Relationships aren’t built overnight. Stay organized in this. Start a spreadsheet, work off the notes app on your phone or computer, write them down on a good ole sticky note – find a way that works for you but keep them organized. You’ll leave money on the table otherwise.
There you have it! That is your aligned sales strategy. Now it’s time to take action!
If you’re wondering what to do once you’re on the discovery call or need more guidance with your overall strategy, check out my 3-month Aligned CEO Program where you and I will work 1:1 to help you sell in a way that feels right for you.