Struggling with how to find your coaching niche in your coaching biz? Here are 3 easy steps on how to niche down.
Have you ever heard the phrase, the riches are in the niches? You’ve likely heard it from Amy Porterfield or Jenna Kutcher – they preach it because it’s so true.
Niching down your coaching business will change the game for you. I’m talkin’ to you life coaches, business coaches, fitness coaches, etc!
If your business bank account is a whopping $0, barely anyone is inquiring with you, and you aren’t selling your high-ticket program then you must niche down.
It’s no secret that coaching is a saturated market – and for good reason, it’s a fantastic business model. But that’s even more reason to niche down, get SUPER specifc on the result you’re getting people, and attract your dream customer.
Ready to figure out how to find your coaching niche? Here you go!
1. Get clear on what your end result is going to be
What is the result that someone is going to get when they sign up for your program?
For example, I am currently working with a life coach in my program. She struggled to attract clients or get any visibility for that matter.
The first thing we did was map out what result she was going to deliver. What were people going to walk away with when they were done with her 3-month program?
She struggled with clarity in this, and THAT’S OK. It happens. Just make sure to get help if it is happening because this is likely why she wasn’t attracting anyone.
We determined that nothing lit her up more than helping people say no to things that aren’t serving them so they can say yes to themselves.
She went from a life coach who was speaking to everyone, (and you know what they say when you speak to everyone, you end up speaking to no one!), to niching down to a boundaries coach who helps business professionals how to say no.
See the difference there!
Now there is clarity on EXACTLY what she does, who she does it for, and the result that person is going to get by working with her.
The last thing you want someone to do is land on your page and wonder what the heck you actually do.
If I were to ask you what a life coach does, what would your response be?
Mine would be, “I’m not really sure, what is the difference between them and a therapist?”
You don’t want people asking themselves that when they land on your page.
2. Start SMALL
Start by speaking to ONE person and solving that one person’s most painful problem. This has to be a problem that is painful enough for people to spend money on, and a problem that you know you can get someone a result with.
Ask yourself, what challenges have you been through in your life that you’ve overcome. How did you overcome it?
How can you speak to that one person’s problem in your title? Just like my client I mentioned before, she helps business professionals who struggle with boundaries, and speaks directly to that person in her title “boundaries coach.”
I am a business coach for coaches. I’m not a business coach for everyone.
If I just had the term “business coach,” in my title, then people may think I help product-based businesses, VA’s, brick and mortar, etc. but I don’t. My specialty is helping new coaching book and attract high-paying clients.
The absolute biggest thing you want to make sure of is that you can get ONE person a result. That’s the best way of how to find your coaching niche. If someone works with you and they don’t get a result, you aren’t going to get a good testimonial, no referrals, etc. and you’re going to feel very crappy because someone just invested in you and didn’t get their desired outcome.
If I worked with brick and mortar businesses for example, I know I wouldn’t get them as good of a result as I get my coaching clients for two reasons:
- Brick and mortar businesses don’t light me up. I love shopping at them and love seeing people open their own shop, but for me personally, it doesn’t light me up to learn the ins and outs of that business model. I’m constantly learning about coaching businesses so I can always be getting my clients results.
- Helping people see the value in their story and using that to shape other people’s lives is something that I absolutely love. Coaching businesses lights me up and because they light me up, I put myself behind it 110%. Doing that is SOOOO important. You have to be fueled by the fire. Coaching is hard work. That fire is going to keep the strong momentum.
3. When writing your “I help” statement, don’t talk about the byproduct. Talk about the transformation.
Everyone should have an “I help” statement on their social media pages and on their website. This statement should be so simple and straightforward that an 8 year old could land on your Instagram and know exactly what you do.
The key to a strong, niched down “I help” statement is to not mention the byproduct.
People don’t care how they’re going to get to their desired result, they just want to get there. They are at the point in their life where they will do whatever it takes.
Think about a dream vacation to Hawaii for instance. You want nothing more than to be sitting on the hot, sunny beach with your family in Hawaii, sipping on pina coladas and swimming in the ocean.
You know that you need to take a plane to get to Hawaii and as long as the plane is safe, you don’t really care about that part of your vacation. What lights you up is hanging out on the beach taking a load off.
Now imagine finding a travel agent to help you plan this dream vacation and the whole time they are talking about how awesome the plane is and how you got a window seat, blah blah.
You don’t care about a fancy plane experience. You care about getting to Hawaii and enjoying yourself.
The plane is the byproduct in this instance. You know you’re taking a plane. You know you need a plane ticket and that’s all you care about.
Now think about that from your coaching businesses standpoint. Have you been selling the byproduct instead of the transformation?
Here are some examples of “I help” statements that don’t include the byproduct:
Instead of “I help moms learn how to lift weights so they can lose weight,” say, “I help first-time mothers lose their stubborn baby pooch.”
Instead of, “I help women start online businesses so they can live their best life,” say, “I help new graphic design entrepreneurs have 5k months.”
It’s simple. Specific. To the point. People don’t care how. They just want the result.
The more you figure out how to find your coaching niche, the more opportunities you open up for yourself.
Always remember – if you’re speaking to everyone, you’re speaking to no one.