Are you struggling to find your million dollar business idea?
I’ve been there, you want to break out of your 9-5 and run your own business, you just can’t figure out a business topic and it’s driving you crazy?!
You’re dying to start a business where you can work from anywhere as long as you have a laptop and a good wifi connection, but you’re doing the good ole facepalm because you can’t figure out:
- 1. What you’re good at?
- 2. How you’d turn it into a successful business?
Guuuuurl, I have been in your shoes, and it isn’t fun. I spent 26 years trying to figure out what I’d be good at and how to turn it into a business.
It’s mentally and emotionally exhausting.
You know deep down you’re meant to be an entrepreneur, but you stay in a job you dread because you don’t know what to do next and you feel like you’re in a standstill. You’re waking up at the same time five days a week, sitting at your desk for 9 hours just to work toward someone else’s goal of running a successful business.
It’s no way to live.
I started my business because I’m SO sick of seeing people waste their days in jobs they’re unhappy at. People stay in these jobs because they aren’t able to figure out what they’re good at and how they can make money from it. Not anymore!
So today, we’re going to get down to it and get you an idea for your business so you can get this party started. Let’s do this. ??
First things first, nine times out of ten we are so close to what we’re good at, or as it’s sometimes referred to either “your genius zone” or “superpower” that we don’t even realize it until we talk to an outsider and they point it out for us. I’m going to give you an example.
Someone reached out to me recently because she was STRUGGLING to find her superpower, she bought this course thinking it was going to help her extract it, but she just couldn’t put her finger on it. So we hopped on the phone, she was expressing her frustrations, and I asked her to tell me her story.
At this point, all I knew about her was her first name. That’s it. I didn’t know anything she’s been through before—none of her strengths, weaknesses, etc.
So she’s telling me about her life, and within the first few sentences, she tells me about her kids. This is the point that I heard a spark in her voice, something lit her up inside when she started talking about her kids, so I asked her to tell me more about her family.
This is where she went off. She said she has two kids and had them pretty young, but suffered AWFULLLL postpartum depression, and didn’t have much of a support system while she was going through it.
So here she is, young, a new mother, navigating this brand new phase of life with a tiny baby, and suffering from this awful depression without much of a support system to help her through.
But she got through. And ended up having another baby and came out on the other side, happy as a clam.
By the end of our conversation, we determined that normalizing postpartum depression was something she felt so passionately about – especially after her experience with it.
So now onto the monetization part – she was lit up by this idea but didn’t know what to do next.
Be who you needed when you were going through that time.
Be a coach or a mentor for new mothers who are experiencing postpartum depression and don’t have much of a support system.
She is now on her way to creating this coaching business and has been putting herself out there while she builds her business. I LIVEEE FOR THIS STUFF. Here we have someone who was frustrated and drained, trying to figure this out, and it was right in front of her the whole time. We just have to get out of our own way to find it.
#1 How can you be who you needed when you were going through a rough time in your life?
Guys – I told you earlier I spent 26 years trying to figure my business out when it was right in front of me. I help people find what they’re passionate about and turn it into a business because that’s the person I needed when I was struggling to find my passion. I needed someone I could talk to, and they could help me extract it, and I couldn’t find anyone.
So ask yourself, how can you be who you needed when you had to navigate a tough time in your life?
Think about the woman I was just telling you about – here she is going through this god awful postpartum depression, but now she’s working toward helping people who were in her shoes. She’s filling that void and solving that problem.
Maybe your parents got divorced when you were in college, and you got through it and still have a great relationship with your parents, but it wasn’t easy to start with.
- Can you now coach women in college who are experiencing the same thing. Can you create an e-course with tips and strategies on how to take care of yourself and still make sure your relationship with your parents isn’t strained?
You have knowledge my friends, and that knowledge can make a massive difference in people’s lives. Don’t look past it.
#2. What would your competitors say about you?
Before you start thinking, “what the heck is she talking about, I don’t have any competitors because I don’t have a business!!!” bear with me.
Imagine it’s a year from now and you’re running your dream business, even though right now at this moment you don’t know what that dream business is, just imagine you’re running it
Now imagine 3 competitors of yours.
What would they have to say about you? Would they say:
- “Jeez, Susan really cares about other people and is AMAZING a relationship building.”
- Or maybe they say “Susan is incredible at public speaking and is really good at holding people accountable and helping them take action.”
Do this exercise seriously! Be the person who picks up the pen and their notebook, and writes these down because you are DETERMINED to figure this out – no matter how much work it takes.
Ok, so let’s use Susan’s second example. “She’s incredible at public speaking and is good at holding people accountable and helping them take action.”
Those are Susan’s strengths. Now what are some idea’s she can leverage and turn into a business?
- Focus on a particular niche, be a success coach, and hold them accountable to accomplish their goals.
- Or, she can start a brand for herself and get paid to speak on stages to motivate people to take action.
Susan has options, all she has to do is be brave enough to make mistakes, put herself out there and get started.
#3: What would you outsource? What would you NEVER give up doing?
I want us to think about this in all aspects of our life. I’ll use myself as an example →
In 2 seconds, I would outsource:
- #1. Getting my house cleaned.
- #2. Cooking meals.
- #3. Having someone do my hair and makeup.
- #4. Having someone workout for me if that was ever possible.
But here is what I would never in a million years outsource:
- #1. Helping people find a way to work in a job that makes their heart and soul happy.
- #2. I would never want to give up the ability to share my story and what I’ve learned throughout my journey in life in hopes of helping other people.
- #3. Helping people overcome imposter syndrome so they can achieve their heartfelt goals and make them feel damn good about themselves.
- #4. Spending time with Erik, my sweet fur babies, my parents, my sisters, and my friends.
Those are three things I would never in the world give to someone else to do for me. Never, ever.
So what is a list of things you would never outsource? Again, don’t just think about this in terms of chores but think about it as your whole life.
Be honest with yourself, and make sure not to judge your thoughts when they come to you. Last but not least, write them out!! If it’s not written out, you’re likely to forget it. Put it on paper, and keep adding to it as the thoughts come to you.
I hope this helped my friends! I’m right here cheering you on and can’t wait to see what business you start.
Until next time!