Have you changed your coaching “I help” statement 23842384 times this week?!
I got you! In this blog post, I’m going to walk you through 3 tips that I swear by for creating the perfect “I help” statement.
But before we dive in, let’s walk through what an “I help” statement is…
It’s a sentence you put on your website + social media profiles that tells people who you serve and how you serve them.
The perfect “I help” statement formula looks like this…
I (HELP/TEACH/COACH) (SPECIFICALLY WHO) TO (TANGIBLE END RESULT).
The problem most coaches have is being able to fill in those blanks in a way that is going to actually attract their dream customers and not confuse them.
You want to get very specific in defining who you’re speaking to because the goal here is to niche down.
The biggest mistake most new coaches make when doing this is defining their dream customer in a way their dream customer isn’t defining themselves.
For example, if you say…
I help super stressed out and overtired moms to twin boys get more sleep…
And your dream customer isn’t referring to themselves as “super stressed out and overtired moms to twin boys…”
They’re not going to stay on your page.
Instead, refer to them as they’d refer to themselves. “new moms or new moms to twins.”
You really want to avoid calling them by the emotions they’re experiencing. “stressed out, overworked, super tired, high-achieving, hardworking, impactful, etc.” you’ll attract that through your content, focus on highlighting who you specifically help in the simplest way possible.
Remember: simple > cute and fluffy ALWAYS when it comes to marketing.
The how is also referred to as the “byproduct.”
Here’s an example…
Let’s say you are booking your dream vacation in Hawaii and the only thing you care about is sitting your butt in the pool and sipping on a Bahama Mama in the sunshine. You look for travel agents to help you and the one travel agent you were interested in keeps talking about the plane experience and how incredible the plane ride is going to be when all you care about is getting to Hawaii safely so you can enjoy your vacation.
It’s probably going to turn you off from working with them because you don’t feel seen and heard.
Now, imagine you find a travel agent who knows this is your dream vacation and has the best tips and tricks to make this the most unforgettable vacation you’ve ever been on. They’re probably going to earn your business because they know what you desire and they know what it’s going to take to get you there (the correct budget, a safe plane ride, shuttles to and from the hotels, etc.) but they aren’t leading with that like the other travel agent is so you decide to work with them because you feel seen and heard.
Sell your dream customer what they want (their desired end result that you KNOW you can help them achieve) and then show them what it takes to get there.
Avoid offering an emotion as a result because it’s more of a feeling vs. a tangible outcome that they walk away with.
People buy you AND the transformation.
They want to walk away with something concrete.
Dig deep to figure out what concrete deliverable they can walk away with after they work with you. This is what’s going to help you stand out from the crowd!
If you need help nailing your “I help” statement and figuring out the tangible end result you deliver to your clients, check out the Aligned Coach Accelerator – my 3-month 1:1/group program mix that is made specifically for new coaches.
ACA starts up again in March 2022 and is capped at 5 women. Apply here!