If you’re throwing all your eggs into the Instagram basket, I’m hoping by the end of the blog post you’ll feel inspired to expand where you’re showing up.
Repeat after me: Instagram is a piece of the pie, not the whole pie.
Having an omnichannel presence is something my coach Hannah Nieves preaches all the time. It’s SO important to make sure you’re showing up in more than one spot.
She and I have worked closely to make sure that my reach is expanded through multiple platforms, NOT JUST INSTAGRAM, and it’s helped my business massively. It’s now something I ingrain in all my new or aspiring coaches that I work with.
Before I share my strategy, I want to highlight two things:
I also sprinkle in visibility and PR into that. I pitch myself weekly to new podcasts as a guest expert, mastermind groups, etc.
It’s important to note that I repurpose A LOT of my content. Each post isn’t something I come up with on the spot. I’ll repurpose a lot of my Instagram content into longer-form blog posts, change a word or two in a title to create more pins, etc. I don’t freshly create something for every single channel I show up on. I just change it around a bit and I highly suggest doing the same when you put together an omnichannel game plan.
Always be working smarter, not harder.
There you have it, my omnichannel marketing strategy. If you have any questions or want to dive into it deeper, send me an Instagram DM so we can chat!