If you’re throwing all your eggs into the Instagram basket, I’m hoping by the end of the blog post you’ll feel inspired to expand where you’re showing up.
Repeat after me: Instagram is a piece of the pie, not the whole pie.
Having an omnichannel presence is something my coach Hannah Nieves preaches all the time. It’s SO important to make sure you’re showing up in more than one spot.
She and I have worked closely to make sure that my reach is expanded through multiple platforms, NOT JUST INSTAGRAM, and it’s helped my business massively. It’s now something I ingrain in all my new or aspiring coaches that I work with.
Before I share my strategy, I want to highlight two things:
I don’t want you to go bananas and get on every single social platform out there and burn yourself out. I want you to approach this strategically and make sure you aren’t just relying on Instagram for your marketing efforts.
What works for my business does not mean it’s going to work for your business. I share this in hopes of sparking some inspiration to expand your reach in a strategic way.
Below is my omnichannel marketing strategy:
Posting on Instagram 3-4 times a week and almost daily on stories. I don’t have set days that I do this, I just make sure it’s a minimum of 3 times a week. I used to post 5-6 times a week and since scaling back, my leads have increased because I’m focused on quality vs. quantity.
Blogging is a big one. I write 1 long-form blog post a week for SEO purposes to make sure I show up in Google. SEO is a marathon, not a sprint, but super important in my opinion.
I have 1 podcast episode air on Wedneday’s. These are a mix of solo and guest interviews. If I’m interviewing a guest, I have them share on their Instagram and/or email list which helps me get in front of their audience.
Recently, I started recording my podcast interviews/solo episodes and air them on YouTube on Wedneday’s as well. I really wanted to get on YouTube because it’s the second largest search engine in the world.
I send 4 emails a month (unless I’m launching something or have a special announcement – in that case it’s closer to 6-8 times a month). Those 4 emails consist of 2 love letters (send every first and third Tuesday) and 2 newsletters (sent every second and last Thursday). In my love letters, I focus on relationship building and relatability with my subscribers and in my newsletters, I focus on educating my subscribers through the resources I produce. This helps me drive traffic to my blogs, podcasts, posts, videos, etc. and track whose clicking.
I spend 1 day a month batching a months worth of Pinterest pins for all the content above. Pinterest is a long game and definietly tedious, but it’s a huge traffic driver and worth having patience for.
I also sprinkle in visibility and PR into that. I pitch myself weekly to new podcasts as a guest expert, mastermind groups, etc.
It’s important to note that I repurpose A LOT of my content. Each post isn’t something I come up with on the spot. I’ll repurpose a lot of my Instagram content into longer-form blog posts, change a word or two in a title to create more pins, etc. I don’t freshly create something for every single channel I show up on. I just change it around a bit and I highly suggest doing the same when you put together an omnichannel game plan.
Always be working smarter, not harder.
There you have it, my omnichannel marketing strategy. If you have any questions or want to dive into it deeper, send me an Instagram DM so we can chat!