How To Land Your First Client In A Saturated Market
Online businesses are boomin’ these days, and what follows are saturated niche’s.
People want the flexibility to work from anywhere as long as they have a strong wifi connection, but are getting tripped up because they see so many other people teaching or coaching on the topic they had in mind.
Seeing aspiring entrepreneurs stay put in their 9-5’s that they’re miserable in because they tell themselves “someone is already doing it,” KILLS MEEEE.
Yes, niche’s can be saturated! That’s the nature of the beast.
But it’s all about standing out from your competition, and as long as you follow these two rules, you’ll land your first customer.
Rule #1. Start by finding ONE problem, and solving it.
We have to start small my friends!
As much as we want to market ourselves as a life coach, we REALLY need to narrow our focus and make one promise at first so people know EXACTLY how you can help them.
I’ll use an example of someone I was speaking with the other day.
She wants to get into the health and wellness field but has been talking herself out of it because of how saturated it is.
I asked her what interests her about health and wellness. She said she wants to help women in college figure out how to eat healthy.
You know how I feel about facts so we got right down to it and she shared hers:
- She knows what it’s like to be away from home and need to cook your own meals after you’ve been used to your mother cooking them for you.
- She gained weight during her freshman year and hated how her body looked, so she figured out how to make healthy meals and lose the extra weight.
- Once she started cooking healthy meals for herself, she felt SO much better and had a lot more energy.
- Her friends would always ask her for recipes.
So here is she, talking herself out of coaching current college girls on how to do the same and building an e-course on this, when she got herself amazing results.
All you need to start with is ONE problem. The problem that she is focusing on is helping college women lose the extra weight they’ve gained. Super narrow and super-specific.
Now within this, she’s likely going to do a lot of mindset and confidence coaching. But she doesn’t lead with that – she leads with the tangible outcome which is helping these women lose the weight they’ve recently gained.
Start with ONE PROBLEM you can solve and get people results in, immerse yourself in that one problem, and learn as much as you can.
Read books on this problem, listen to podcasts, see what other coaches/teachers/influencers are doing around this subject and eat up all the knowledge you can!
Rule #2. Share your story!
Think about your role models. What drew you to them?
Most of the time, it’s something we have in common with that person.
For instance, I love Jenna Kutcher because she was working miserably in corporate America, left her job, and runs a multi-seven figure online business.
I felt connect with her because she also worked miserably in a 9-5, and I inspire to hit the business goals she has.
If she never shared that story with the world, I would have never connected with her.
Give people the opportunity to connect with you by sharing your story. Why are you interested in this space? Let people into your journey. Let them know why they should listen to you and how emotionally invested you are in helping people overcome what you did.
Let’s go back to the woman I was working with recently.
Imagine the amount of college girls who would resonate with her when she shares her story of the weight she gained and how badly she wanted to shed it? So many!
It’s all about being open and honest, and letting people connect with you.
Once you do these two things, you’ll stand out from your competition and start landing clients in no time!
